President, Agent Consultant
Bruce started in the insurance business November 1, 1976 as a life and health agent for a captive company in West Michigan. In 1982 he became a district manager in Cadillac, Michigan. In 1991 Bruce accepted another promotion as State Manager of Iowa and, finally, in 1996 as a Regional Manager in Raleigh, North Carolina. In 1999 Bruce returned to West Michigan as a life and health insurance producer and sales manager at an independent property casualty and life and health insurance agency. Bruce opened Dys Insurance Agency, Inc. in September, 2005, focusing on small group health, life, and disability benefits as well as individual health plans and life insurance.
Eric joined Dys Insurance Agency, Inc. in 2006 and has since built a solid reputation as an expert in individual and small group health and life insurance and Medicare supplements. Prior to joining Dys Insurance Agency, Inc., Eric was with Northwestern Mutual and trained in their prestigious Fastrack Training and internship program before spending a few years as a financial representative. He has found his niche in the industry and would love an opportunity to get to know a bit more about you.
Licensed Life and Health Support
Kelsey has been working in the insurance business for nine years. When Dys Insurance Agency, Inc. opened in 2005, she went to work for her dad, Bruce. Kelsey became licensed through the state of Michigan in life and health insurance in 2007. In 2012 Kelsey graduated from Grand Valley State University with an AA and BA. She provides customer service for Bruce and Eric. She is looking forward to helping customers in any way she can.